Meet the Team Behind Our Success

SartorIQ (pronounced as a single word, like “sartoric”, not “Sartor I Q”) is a cognitive AI platform for luxury and specialty brands.
We replicate your top experts - their tone, expertise, judgment, knowledge, and selling style - and transform that captured expertise into a single brand brain.
That brand brain can:
* Train every associate through interactive, conversational learning.
* Power on-demand, natural-language product knowledge for store, archives, e-commerce, and clienteling teams.
* Support virtual showroom and market appointments with consistent, high-level storytellingIn short: we scale the human excellence that makes your brand unique across all your teams and channels.

SartorIQ builds on the latest research in generative agents and cognitive AI - systems that can model real people’s thinking patterns, language, and decisions with strong empirical accuracy. Academic work in this field has shown that agents trained from structured interviews can closely mirror human responses and behavior at scale.
We adapt those methods to a brand-safe, fully consented retail context:
* Capturing your experts’ knowledge, tone, and judgment through curated sessions.
* Encoding that into cognitive AI agents focused on training, product knowledge, and selling conversations.
* Operating completely under your brand’s control, with clear guardrails, governance, and update cycles.

Our team combines deep experience in AI research with backgrounds in retail and technology.

We design SartorIQ around your existing ecosystem - your people, your tools, your rituals. Typically, the journey looks like this:

‍Identify your experts - creative director, top client advisor, archivist, or a blend.

Capture their expertise - through structured interviews, role-plays, deck walk-throughs, and real selling scenarios.

Build your brand brain - a cognitive AI model tuned to your house codes, terminology, and selling style.

Deploy digital experts where they matter most: in associate training, in-store tools, clienteling apps, virtual showroom platforms, or internal portals.

Continuously refine with seasonal updates, new collection narratives, and performance data.

For your teams, everything feels like a natural extension of the brand: “Learn with…” a named expert, ask questions in their own words, get answers in your brand’s voice.

Anyone who truly embodies your brand’s DNA:
Creative or Artistic Director
Head of Training or Academy leads
Senior stylist or master tailor
Flagship store director or legendary client advisor
Heritage or archive specialists
Brand ambassador

We can model a digital expert on a single individual, or blend several experts into one composite persona: for example, the storytelling of your creative director, the pedagogical clarity of your head of training, and the selling finesse of your top associate.

Complete control. You define:
Which experts are captured and what topics they cover
The tone of voice, vocabulary, and “red lines” the AI must respect
The knowledge sources it can and cannot use
Guardrails around sensitive topics, pricing policies, and escalation paths

We work with your brand, legal, and training teams to design a governance framework so your brand brain behaves exactly as you expect, and only within the boundaries you set.